The Panel Trap: How Corporates' RFP Obsession is Shredding Their Own Brand Equity

Picture this: a corporate giant, desperate for fresh PR firepower, fires off a glossy RFP. Agencies scramble, pouring blood, sweat and late nights into bespoke pitches, says Bernadine Coles, Meropa Communications Deputy Divisional Head of Corporate.

source

CenterPoint Archery $380 Off Purchase of CP 400