There is a strange performance built into strategy. We walk into boardrooms, project slide decks onto screens, clear our throats and speak in the language of confidence: “The consumer wants, the market is moving, the opportunity is clear, the brand must,” says Inamangwe Mtumtum, Senior Integrated Strategist at Boomtown.
The Imposter Syndrome of a Strategist: Paid to Sound Certain in an Uncertain World
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