The new local authority stack for real estate in AI search AOL.com
Not long ago, winning in local real estate search meant one thing: Dominate Google Maps and rank for your city plus “homes for sale.” A strong website, a steady stream of reviews, and a dialed-in Google Business Profile were enough to stay competitive.
That era is over.
The numbers tell the story plainly. In just 18 months, the share of homebuyers using ChatGPT, Perplexity, Gemini, or Google AI Overviews as their primary agent research tool has rocketed from 17% to 67%, outpacing the adoption curves of mobile search and Zillow combined. What’s more, 61% of buyer-side real estate searches now begin in an AI search engine rather than a traditional one. And perhaps most urgently, 91% of U.S. agents are effectively invisible in the AI search engines their buyers now use first
Read more on AOL.com
Recent Comments