For years, “getting found” meant climbing higher in search engine rankings. Today, local businesses face a different reality. Consumers are increasingly receiving direct answers from Google AI Overviews and ChatGPT instead of scrolling through pages of links.
That shift is redefining digital visibility.
Traditional Search Engine Optimization (SEO) still matters, but it is now being joined by Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). In practical terms, AI systems are evaluating businesses across an entire digital ecosystem, not just a website. They pull information from news coverage, directories, customer reviews, community discussions, and the businesses online presence to determine which brands are credible enough to mention in a response.
This is a brief excerpt from news.google.com, shared for news aggregation purposes. Read the full article at the original source.
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