Social media data analysis company Featuring announced on the 7th that it has launched a "Brand Occupation Status" function to understand the current status of SNS operations of brands in the same industry based on content exposure performance in the artificial intelligence (AI) all-in-one influencer marketing solution of the same name.
The status of brand occupancy is a function in which Featured AI, its own data engine, selects and collects influenza influencer SNS contents of brands in the beauty, fashion, and food and beverage (F&B) category, and visualizes SNS content share based on response indicators such as content issuance quantity, likes, and views to help analyze marketing competitiveness in the same industry.
In the existing industry, there was no system to judge SNS marketing performance quantitatively and qualitatively, so there was a limit to objectively comparing and analyzing the current status of competitors. Featuring's launch of the new feature allows companies to quickly identify changes in marketing campaign strategies of the top 20 brands in each field, while also seeing top-exposure content at a glance.
This is a brief excerpt from news.google.com, shared for news aggregation purposes. Read the full article at the original source.
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