People often ask, 'What's the next big trend?' The answer is simple: watch the swing. Trends don't move in straight lines. They move like pendulums.
When something is overdone, demand builds in the opposite direction. The smart founders don't chase what's popular now. They position themselves where the market is about to move next.
Between these extremes sits an under-served middle ground. That's where the real opportunity lies.
This is a brief excerpt from news.google.com, shared for news aggregation purposes. Read the full article at the original source.
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