We analysed millions of AI answers and responses. Here’s what it takes to show up – Mediaweek

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HubSpot’s Aja Frost reveals why blogs, not backlinks, now decide if AI engines mention your brand at all, full stop now.

By Aja Frost, Senior Director of Global Growth and Paid, HubSpot

Ask your sales team how customers are finding you, and the answer is increasingly: ChatGPT.

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